Yes...this is the season to be jolly and with Xmas literally around the corner, even more reason to bombard all television viewers with designer perfume ad campaigns, old and new, in the vain hope that they will incite us to buy their product. Now there are 4 ads on rotation at the moment that I am convinced were made to piss me off on a daily basis . Most perfume ads are colourful,sexy and rich in content but with hits(too many to mention) there are also misses and these are the ones I believe have missed the point completely... I only hope I do these mini cinematic works of genius credit in describing them to you.
Picture this,James Franco all dark and mysterious uttering these remarkable words:"You're running with me..."?! Camera swings to various scenes of him looking a little uncomfortable next to some bizarre furniture while "Slave to love" is playing in the background. Suddenly it all comes to a head when you hear:..."the world is changing"to which James the Bard Franco responds: "...I am still the same..." Deep voice over for the sales clincher: "Gucci by Gucci... " What in the blue blazes was that all about? I was more inclined to call a doctor than buy the product,simply because James was looking a little green around the gills and seemed to need medical attention more than a spritz of Gucci by Gucci.
This following one stars has-been cutie/lothario: Jude Law and his receding hair line (which is looking decidedly lush for the camera.) Music soars, a woman is heard exclaiming with her French accented English : "But 'ow will I recognize you?" Cut to simultaneous images of Jude primping himself for the RDV,images of the Eiffel Tower and to the woman wearing a ridiculously large hat .Our lad Jude responds with these following words that lack both passion and conviction: "Ahhh, don' yew worry abou' tha'..."
What a charmer, I can't stand it! Camera pans to him walking up behind the woman wearing the large hat which is either shielding her eyes from the sun or from direct contact with Jude the Lewd. The music rises as she is about to see him for the first time, he turns to look at her and what do we see... a squinting Jude Law who seems to be suffering from either a mild stroke or a nasty sty . Booming voice "Dior Homme "... There is nothing Dior about this ad,it may as well be for eye drops or haemorrhoid cream the result is the same:dull, lacklustre and extremely farcical. The only thing this incites me to do is get my eyes checked and seek out some elocution lessons.
Moving on :this is a double whammy starring the dynamic duo: David and Victoria Beckham for their his and her perfumes "Intimately Yours". Now you can tell this ad is aging badly and the acting is as wooden as my clogs.David, sporting a rather fetching tux, walks into an elevator and looks decidedly alluring. Victoria, trying to emote coy and sexy, spies him and joins him for a bit of slap and tickle. Her extremely shellacked hair is pulled back so tightly across her skull that she unfortunately looks like a startled grasshopper.There are flashing images back and forth of him..her...their lips..her hand flexing as though in rapturous ecstasy that is so utterly unconvincing that it can be easily mistaken for her trying to control her menstrual cramps.Thankfully the elevator door glides open, David looks convincingly caught in the act and poor old Victoria,trying to look like the cat who got the cream,comes off as the cat trying to control a mild bout of wind. Enough said.
The most painful ad in my eyes is for Pantene Pro V the"New Aqua Light" shampoo. Every time this comes on I scramble for the remote and the mute button ... this sets my teeth on edge. The gorgeously cute and peppy Cat Deeley fills our screens with her straight blond hair... It glistens and shines as she shakes and fans it around over and over again. This is followed by professional hair model with equally gorgeous hair shaking her head left and right, fanning and faffing around while the product is explained.This is all fine and you think it is over until a giddily giggly Cat reappears and you think "Hello? What has she forgotten?" And the next thing you see is Cat hopping up and down like a child who needs to pee while repeating ad nauseum:"SWISH!...Swishhhhh....swish,swish,swish!Hey you! Upload your swish to make a swish.com! Everyone is doing it!"... Giggle,giggle,giggle.
I just want to throw her over my balcony to see if her hair will swish on her way down.
Baah "Xmas ad" Humbug !
And Merry Xmas to you all.
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