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Wednesday, 23 May 2012

MYKITA:Avant-garde eyewear for the fashion forward.

Let me introduce you to MYKITA sunglasses: conceptualised and created in Berlin by its four founders Moritz Krueger, Philipp and Daniel Haffmans and Harald Gottschling. Their design signature is MYKITA’s patented hinge which has given the brand its unique identity.What makes this hinge so unique is that it removes the need for awkward (and sometimes wayward) screws and soldering.
There is a lot of science behind these playful,innovative and edgy glasses but what matters the most to all the fashion forward folks out there is their look ...and their individuality sets them apart from the masses. I find that they are a refreshing change from the run of the mill and for the glossy,grown up who has out grown his WayFarers. 

They have collaborated with avant garde designers but the collection that drew my attention was the Mykita-Moncler Collaboration this past winter. Even though the sun has come out and the down filled jackets have been sent to storage I had to share them with you:



A homage to the mountain and its conquerors was created in the form of the two models, LINO and ACHILLE, which are suitable both for downhill runs and also as classic sunglasses for everyday use – they are sporty as well as the perfect everyday accessory. The frames are inspired by the look of 1950s Alpine goggles, which featured round lenses in metal rims with leather side pieces for ultimate protection against the light. LINO’s (as you will see below) sweeping top line and slim frame make this model a modern counterpart to the glacier snow glasses of yesteryear.



The swept-back frame edge in both unisex models reflects the look of that era; the original leather sections on the sides and bridge to protect against the glare are today revisited via the flared frames.A critical factor for the design process was the new material MYLON , developed and patented by MYKITA after years of research. The polyamide-based material is being used in eye wear production for the first time and displays the features of the desired attributes: light, extremely durable and individually adjustable to the wearer are the key advantages of this new material.

Now for the "cool" factor:All lenses reveal the MYKITA & Moncler logo when breathed on. An anti-fog finish on the inside of the lenses plus an anti-scratch outer coating make these spectacles a top-calibre sporting companion.The glasses come with a padded sleeping bag style carry pouch for easy transport in addition to a black glasses case and box.

So if you want to chillax on a glacier or sip Mojitos on a beach; MYKITA has fun,functional and fashionable frames for you.  

Visit their website for more details and styles at:http://www.mykita.com/

If you want to be chic and discreet....when Dior, Chanel and RayBan don't cut it for you anymore....MYKITA is for you.


Delightsome and dreamy Bvlgari glasses said...

Thanks for a cool article! I'm fond of bright colors, stylish design and comfortable frame of Mykita sunglasses.

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